Monday, 11 April 2011 08:44

Our Business Paradigms

Sanch Electronix Ltd was incorporated on March 13, 1979 to manufacture loudspeaker systems that supplemented high-end audio equipment imported from Europe, North America and Japan.

With the economic downturn of the mid-eighties the company reduced its dependency on foreign exchange by commercialising indigenous cultural products. The Panyard Series of real-time cassettes and the Caribbean Carnival Series of Compact Discs preceded the Sanch CD label, which was established in 1995.

The third paradigm involved a shift of emphasis from entertainment to services with two exciting ICT-derived offerings. The Pan in Education Business Model and Pete the Panstick interactive software will support the new Sanch vision of creating a sustainable Caribbean Music Industry from the classroom.

Entering our new domain

  • The waveform on the left of the Sanch logo represents (analogue) music being faithfully converted into digital format using the proprietary High Definition Compatible Digital® recording process, HDCD®.
  • The Supreme Sound! continues to be the Sanch tagline.
  • The animated images illustrate the Steelpan’s evolution from sheet metal into a mainstream musical instrument for entertainment and education.
  • The background music is Madame Blondell, an excerpt from the Pan-jazz album Reid Wright and be Happy

Our Vision

To be a catalyst for ensuring that the Steelpan becomes internationally recognized as a mainstream musical instrument.


Our Mission

To produce, promote and market the Music of Trinidad and Tobago and related multimedia products and services, within the global community.


Our Portfolio

Click to View Video

Our Managing Director

Simeon Louis Sandiford is a voting member of the National Academy of Recording Arts and Sciences (NARAS), a publisher member of the Copyright Music Organisation of Trinidad and Tobago (COTT) and a life member of the UWI Alumni Association (Trinidad and Tobago Chapter).

He was a foundation officer of the Trinidad and Tobago Bureau of Standards from 1974 to 1980. Sandiford developed national standards for the local Electrotechnical Industry, having received formal training in standardisation and quality control from the Indian Standards Institution (ISI), the National Physical Laboratory of India (NPL) and the British Standards Institute (BSI).

In 1979, Sandiford incorporated Sanch, primarily for building loudspeaker systems to compliment high-end audio equipment imported from USA, Europe and Japan. Seven years later, in an effort to become globally competitive, the company re-focussed its attention to the manufacture of cultural products.

Sandiford has since executively produced more than two hundred cassettes, compact discs and DVDs, mainly of acoustic recordings of the music of Trinidad and Tobago. He uses minimalist microphone techniques, adhering to the less is more principle adopted by audiophile engineers.
Sandiford firmly believes that the economic future of the Caribbean lies in harnessing, integrating and marketing of its diverse cultures in the global marketplace. To this end, using the themes One Caribbean Voice®, Reid, Wright and be Happy® and Cultural Rhythms® he has executed several events showcasing combinations of musical, artistic and culinary talent in Trinidad and Tobago, Grenada, St. Vincent, Costa Rica, Mexico and the United States of America.

In an effort to strengthen the foothold of Sanch Electronix in the services sector, Sandiford has created two new ICT-derived educational products. Pete the Panstick is an interactive beginners’ software package for music education. The Pan in Education Business Model contains an integrated curriculum, assessment packages, music scores and National Occupational Standard designed for training and enhancing the skills of Music Producers.

Sandiford’s diverse clientele includes The Abbey of Mount St. Benedict, AT&T Wireless, The University of the West Indies, The Government of Trinidad and Tobago, numerous steel orchestras and other music ensembles of the Caribbean. He is an ongoing contributor to the prestigious on-line audiophile magazine ultraaudio.com