Culture Is An Intrinsic Component Of The Soul Of Any Society And Related Artifacts Must Be Used As Critical Elements Of Trade Between Countries. EMI, Sony, Universal, and Warner – the global music industry has indeed shrunk to these Big Four Entertainment Giants. In reducing our dependency on the energy sector, I am of the firm belief that we have to develop innovative ways of creating unique products that would be competitive in the international arena. Indeed, the financial future of Trinidad and Tobago, and by extension the entire Caribbean, lies in harnessing, promoting and marketing its culture, of which the main economic source is music. It follows, therefore, that we should be aggressively seeking ways of forming business alliances with The Big Four in an effort to establish a sustainable market for our cultural heritage. As we chart the way forward, the need to place emphasis on developing strategies that would build awareness for, and ensure universal acceptance of our diverse culture, should be apparent. Our mission, therefore, should be to unearth, develop and harness entrepreneurial talent, which would eventually become the infrastructure for a sustainable music industry. In order to do this, I have conceptualised a strategic plan, the main elements of which are summarized, as follows:
Pan in Education is the first of a series of unique, innovative, feature-packed, cost-effective, timeless cultural products, conceptualised by citizens of Trinidad and Tobago with the prime objective of playing in the global marketplace. I am grateful to the Ministry of Education and bpTT Corporation for supporting this exercise. Their investment has enabled the executive producers to offset a substantial portion of the capital expenditure needed for such an undertaking. In addition to reducing the risk of losses due to piracy, this gesture will allow surplus funds to be channelled into a programme of international marketing, advertising and promotion of the project. Relevant Government and quasi -Government agencies along with the Export Sector, Commonwealth Secretariat, Economic Commission for Latin America and the Caribbean, as well as multinational conglomerates operating in Trinidad and Tobago could assist in building global awareness for Pan in Education. This would contribute significantly towards strengthening our negotiating power with the Big Four in an effort to create an international niche market for this exciting new cultural product. Success depends on a united, concerted effort by all.
|
Playing The Global Music Industry - Articulation Of A Vision
Written by Simeon L. Sandiford
Thursday, 21 July 2011 22:06
|