Integrated Cultural Products
Reid, Wright and be Happy®
Product Specifications

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Definitions
For the purposes of these specifications, the following definitions shall apply:

CULTURE
Culture is enlightenment and refinement of taste acquired by continuous intellectual and aesthetic development in areas pertaining to cuisine, art, religion, music, etc. Culture is, therefore, an intrinsic component of the soul of any society and related artefacts must be used as critical elements of trade between countries.

PROMOTER
A promoter is any person and/or entity responsible for the financial, technical and logistical aspects of the production of the Reid, Wright and be Happy® cultural product. This person and/ or entity is accountable to Sanch Electronix Limited.

The promoter is responsible for financing of the project, venue booking and readiness, advertising and marketing of the event, ticket sales and sourcing of appropriate staff.

PRODUCER
A producer is any person and/or entity that initiates a project and oversees it from the conceptual stage through completion. Sanch Electronix Limited is the producer of the Reid, Wright and be Happy® cultural product

Sanch Electronix Limited is responsible for the presentation of the Reid, Wright and be Happy® cultural product at different venues. This includes provision of the bargaining agreements, personal service contracts and assisting promoters wherever possible to ensure success of the project.

Reid, Wright and be Happy®
Product Specifications

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Scope
VISION
To achieve and sustain global recognition of the region’s culture using the theme One Caribbean Voice®.

MISSION
To ensure that conventional goods and services exported by Caribbean countries achieve global competitiveness through creative use of cultural products.

OBJECTIVE
To market the Reid, Wright and be Happy® cultural product in the global arena, utilising the services of concert promoters and corporate investors.

THE PRODUCT
Reid, Wright and be Happy® is a unique, integrated cultural product with three distinct components: Music, Cuisine, Art.

THE PROGRAMME FORMAT
In keeping with the above definition of culture and to maintain the integrity of the Reid, Wright and be Happy® cultural product, the programme has been structured to adhere to a particular format. Detailed hereunder is the said format and inherent specifications. Any adjustments to the following must receive the approval of Sanch Electronix Limited, producer of the product.


Reid, Wright and be Happy®
Product Specifications

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The Concert Format

7:30pm Reception – (Welcome Drink / Tray Service of 2 food items)

Upcoming Pannist / Ensemble (Optional)

8:00pm The Concert – Performance

9:00pm Intermission – (Drinks / Waiter Service)

9:15pm The Concert – Presentations

9:20pm The Concert – Performance

10:30pm Reception – Premium Cocktails, Gourmet Snacks, Art Exhibition, Autographs and Sale of Merchandising Items

11:30pm END

Reid, Wright and be Happy®
Product Specifications

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Specifications - venue, cuisine, art
Particulars
Details
Comments
VENUE Seating Accommodation – minimum. 500 personsDressing RoomsMerchandising – Adequate space for salesCatering ParkingArt Exhibition – Display Area Selection that will appeal to middle to upper income market segments. Booking as required (1 or 2 days).The cast includes 1 female performer.Credit Card facility is desirable.Kitchen facilities, Bar facilities, adequate area for Buffet service.Secured parking facilities preferable.To facilitate mounting of easels and free movement of patrons.
CATERING Menu and Bar selection will be detailed by Chef Jacqueline Danclair.Staff Support: Waiters / Bar / Kitchen Standard Kitchen Requirements for commercial facilitySource to be identified. Duty specifications to be provided.
ART EXHIBITION An artist is to be identified. (Optional: 2 artists) Since this is Pan-jazz from T&T, an artist with “Caribbean roots” is preferred.

Reid, Wright and be Happy®
Product Specifications

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Specifications - musicians' requirements, accommodation, air and ground transfers
Particulars
Details
Comments
MUSICIANS Signed Contracts Agreement on:- Performance fees- Travel Arrangements- Accommodation, Air & Ground Transfers- Copyright protection
MUSICIANS’ REQUIREMENTS Equipment Sound System & Lighting Pianist’s requirements: (1) Grand Piano / Stool(1) Yamaha P80 or comparable weighted keyboard(1) Melodica(1) Keyboard Amp Drummer’s equipment:(1) 20' Bass Drum(1) 10' (1) 12", and (1) 14' toms(4) Cymbal Stands(1) Drum Throne/Chair(1) Hi Hat Stand(1) Snare Drum StandPA System and Lighting16-24 Channel Board with adequate sound reinforcementMonitors - 5Mics:4 Standing / 1 CordlessLights: Standard requirements for lighting. Rehearsal / Sound Check – same day / 1½ hrs.
ACCOMMODATION, AIR & GROUND TRANSFERS For 5 Musicians and 8 Members of the Management Team (JD, AC, SLS, RLS, MKC, AA, GC, DP) Preferred carrier: American AirlinesBass case Dimensions: 85”(H), 36”(W), 20”(D). Weight: 75lbsAccommodation – within close proximity to venue. Ground transportation – as required.

Reid, Wright and be Happy®
Product Specifications

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Specifications - ticket sales, advertising & publicity
Particulars
Details
Comments
TICKET SALES, ADVERTISING & PUBLICITY Ticket Sales Outlets to be identified. Strict Administrative Procedure to be followed.
Investors 3 levels of corporate investment and relative windows of opportunity are available.
Advertising Schedule to be developed. A total of 9 ads are available in the Programme Booklet (Size 13” x 7”/ Full Bleed). Revenue to assist with offsetting of costs.
  Publicity A schedule of interviews via electronic and print media to be developed. Panel discussions.Media Releases to be developed and dispatched. Follow up with the media to be done.
  All-inclusive Packages Packages for patrons from other destinations are to be developed and negotiated.
GENERAL Communication Phone facility to be provided. Two-way radios or mobile phones are needed.
  Insurance - Public Liability
- All Risk Performers’ Coverage
  Merchandising A range of branded items will be produced and sold by Sanch Electronix Ltd.
  Print Material: Posters (commemorative and event), Tickets, Programmes Produced by Sanch Electronix Ltd.
  Show Presentation ProjectorLarge Projection ScreenRemote microphone for MC (part of PA system)
  Taxes Investigate taxes/royalty/IRS dues in each market.
  Ushers Source to be identified.Duty specs to be provided.

Reid, Wright and be Happy®
Product Specifications

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Specifications – Contracts
Particulars
Details
Comments
CONTRACTS Agreements
  • Sanch Electronix Ltd / Promoter
  • Artist(s), Performers / Sanch Electronix Ltd
  • Venue, Sound System, Lighting / Promoter
  • Auxiliary Staff / Organisers
  • Sanch Electronix Limited / American Airlines
  • Sanch Electronix Limited / TIDCO
© 2003 Sanch Electronix Limited


 

Integrated Cultural Products 
 
       
 
 

Sanch Electronix Limited
23 King Street, St Joseph, Trinidad, West Indies
Tel: 868.663.1384 Fax: 868.645.2205
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