The Market Development and Promotional Strategy
Friday, 22 July 2011 00:35

The first phase of market development and awareness building for Pan in Education will involve compilation of databases of institutions involved in music education throughout the Commonwealth. These will be approached with a view to making bulk purchases of the finished product, which will be packaged in boxes of 25 and master cartons of 100 pieces.

For the time being, the product will not be distributed through traditional CD outlets, since this will substantially increase the chances of piracy militating against the attainment of a break-even position. A subsidiary company, Sanch UK Ltd. has been established to effect marketing and promotion outside of the Caribbean. A strategic e-commerce initiative will be developed using the Sanch website to hyperlink to those of our business partners bpTT, ECLAC, Commonwealth Secretariat, Ministry of Education, UWI, etc. Overseas missions attached to the Ministry of Foreign Affairs will be formally requested to assist in building awareness for the project.

It is hoped that the merchandise will be allowed duty-free entry into the various participating countries in order that it may be offered at a competitive price to end users. Advertising through Public Radio and Television networks will be exploited. It is estimated that a properly executed campaign should generate sales of 50 to100 thousand units over a period of 12 to 18 months.

These figures should be sufficient to interest one of the Big Four global players, namely EMI, Sony, Warner or Universal to license this and other related products for distribution in the global marketplace.



ELLIMAC Production ® (EMP) Limited
Commonwealth Secretariat
Economic Commission for Latin America and the Caribbean
Microsoft Trinidad and Tobago
The Trinidad and Tobago Manufacturers’ Association (TTMA)
Tourism Development Company Limited